OUR STORY

Amar and Manu's friendship began in 2009, built on a foundation of shared dreams and endless discussions about business opportunities in the Indian market. Over fifteen years, both friends have cultivated deep expertise in their respective fields while maintaining their entrepreneurial spirit. Amar brings 15 years of trading excellence in industrial & construction materials, understanding supply chains, quality control, and market dynamics. Manu contributes 15 years of analytics expertise. A mother and child engage in educational play with wooden blocks, fostering bonding and cognitive development.

The Inspiration

Our annual international trips have always been about more than vacation – they're research expeditions into global cultures and business practices. Our 2024 journey became the catalyst for A&M World. Spending 10 days exploring Chinese cities, we were overwhelmed by their organizational excellence, business efficiency, and most importantly, their approach to child development through structured play. Chinese toy stores weren't just retail spaces; they were learning laboratories where children engaged with purpose-designed educational tools.

Our Team Foundation

Both founders bring unique family perspectives to A&M World. Amar, father to two boys, understands the energy, curiosity, and developmental needs of multiple children. Manu, with one daughter, appreciates the nuanced approach required for individualized development. Our geographical spread – Amar in Dhanbad and Manu in Noida – gives us insights into diverse Indian markets, from industrial towns to metropolitan hubs.

Our Expertise

Amar's Trading Mastery

Deep understanding of supply chain management, quality assurance, vendor relationships, and market distribution

Manu's Analytics Excellence

Data-driven decision making, market research, consumer behavior analysis, and strategic planning

Combined Parenting Wisdom

Real-world experience in child development, educational challenges, and family dynamics

Research-Based Approach

Recent studies demonstrate that reducing screen time by just two weeks can improve children's mental health significantly, with notable enhancements in emotional stability (35%), social interactions (40%), and creative play (50%). Our mission aligns with these findings by providing engaging alternatives that promote healthy development. Benefits of Reducing Screen Time: Measured improvements in children's development areas

Quality Assurance Promise

Drawing from extensive trading experience, we ensure every toy meets international safety standards while remaining accessible to Indian families. Our data-driven approach, leveraged through analytical expertise, continuously refines our product selection based on developmental outcomes and customer feedback.

Global Recognition

We aspire to be recognized internationally for our unique approach to combining business success with social impact, particularly in the areas of child development and special needs support. Natural wooden building blocks in various geometric shapes for educational play and brain development.